Videojet and Loftware Announce Strategic Partnership to Accelerate Labeling, Tagging and Coding Automation | News

Changes the paradigm for driving marking and encoding devices by removing dependency on the printer/proprietary software combination

CHICAGO and PORTSMOUTH, NH, May 26, 2022 /PRNewswire/ — Videojet Technologiesa world leader in marking and coding solutions, and loftware, the global leader in enterprise labeling and artwork management solutions, today announced a strategic partnership aimed at changing the paradigm of how companies automate printing across production lines, factories and warehouses. This collaboration focuses on extending Loftware’s Spectrum Enterprise Labeling solution to labeling and coding. This will allow customers to drive all their printing devices from an all-in-one digital solution, with coverage ranging from production marking and coding devices to supply chain thermal printers.

The partnership between Videojet and Loftware offers businesses a leap forward in their automation journey without costly wholesale replacement of existing printer fleets. With Loftware Spectrum driving their devices, businesses can eliminate their reliance on proprietary software typically provided by printer manufacturers. It offers transformation for businesses that have long struggled with multiple ways to drive marking and coding devices in an environment that is typically a heterogeneous mix of printing technologies and associated software from different manufacturers.

“Finding innovative ways to improve our customers’ operational efficiency and reduce production errors is what Videojet does every day for thousands of customers around the world,” says Ondrej Kruk, Chairman of Videojet. “Any business can benefit from the deep industry expertise and collaboration of the Videojet and Loftware teams. The combination of superior performance and range of marking and coding technologies from Videojet and Loftware Spectrum will offer businesses a step change in their digital automation journey by controlling a combination of Videojet devices and other vendors.”

Loftware Spectrum 4.6, available now, expands its powerful enterprise labeling capabilities to include the ability to drive a wide range of marking and coding devices. New operator dashboards combined with standard integration with business applications also eliminate unnecessary human touch from labeling, marking and coding operations. By ensuring that the correct model and data is on every printer, both in their own facilities and those of their contractors, organizations can avoid errors and inefficiencies due to inconsistent manual interventions during product changes.

“Loftware pioneered the enterprise labeling space as demand grew for a standardized labeling platform across an organization’s global operations. In recent years, this same trend has expanded to tagging and coding where businesses crave a single software solution to replace the use and management of disparate, proprietary software applications required for different makes and models of devices,” said the President and CEO. by Loftware, Robert O’Connor, Jr. “We are thrilled to partner with an industry leader like Videojet and extend the robust capabilities of Loftware Spectrum so that existing and new customers can benefit from our full suite of output capabilities, including marking devices and of coding.

With this collaboration, customers can now easily implement, deploy, maintain and scale all of their labeling, marking and coding operations across multiple plants from a unified platform. They can also eliminate costly and time-consuming problems caused by manual interventions and labeling errors on the production site while benefiting from global monitoring capabilities while allowing local autonomy.

Loftware Spectrum is compatible with a full line of high-quality Videojet printers and offers configurable user interfaces driven by business rules and APIs to support integration with production and business systems. Combined with the innovative VideojetConnect remote service and the largest field service team in the marking and coding industry, Videojet helps improve plant line uptime while reducing the need for customer intervention. in the marking and coding processes.

Loftware Spectrum is a cloud-based enterprise labeling solution that supports mission-critical operations to ensure uptime and enable high-volume label printing in global operations. It is configured to specific customer needs and delivers unparalleled performance that ensures accuracy and consistency while maximizing flexibility. To meet increasing IT compliance requirements for operations technology, Spectrum offers SOC Type 2 security compliance and versatility for cloud deployment with edge failover or on-premises deployment. Spectrum also offers certified integration capabilities for SAP, Oracle, and other business applications.

For more information on Videojet and Loftware products and solutions, please visit and

About Videojet Technologies:

Videojet Technologies is a global leader in the product identification market, providing inline printing, coding and marking products, application specific fluids and product lifecycle services. The company’s goal is to partner with customers in the consumer packaged goods, pharmaceutical, and industrial goods industries to improve their productivity, protect and grow their brands, and stay ahead of trends. and industry regulations. With customer application experts and technology leadership in Continuous Inkjet (CIJ), Thermal Inkjet (TIJ), Laser Marking, Thermal Transfer Overprint (TTO), Coding and from case labeling and broadband printing, Videojet has more than 400,000 printers installed worldwide. Customers rely on Videojet products to print on more than ten billion products daily. Customer sales, applications, service and training support are provided through direct operations with more than 4,000 team members in 26 countries around the world. In addition, Videojet’s distribution network includes more than 400 distributors and OEMs, serving 135 countries.

©2022 Videojet Technologies Inc. All rights reserved. Videojet is a registered trademark of Videojet Technologies Inc.

About Loftware:

Loftware is the world’s largest cloud-based enterprise labeling and artwork management provider, offering an end-to-end labeling solution platform for businesses of all sizes, with over 100,000 customers in more than 100 countries around the world. We also work with over 1,000 partners and maintain a global presence with offices in the US, UK, Germany, Slovenia, Chinaand Singapore. Loftware has over 35 years of expertise in solving labeling problems – we help companies improve accuracy, traceability and compliance while improving the quality, speed and efficiency of their labeling. As the world’s leading provider of enterprise labeling and artwork management solutions, Loftware enables supply chain agility, supports changing regulations, and optimizes business operations for a wide range of industries. industries including automotive, chemicals, consumer products, electronics, food and beverage, manufacturing, medical. appliances, pharmaceuticals, retail and apparel.

Media contacts:

Maureen Perroni, Loftware Content & Communication Director, [email protected],


Diane LaniganVideojet Technologies Marketing Communications, [email protected], 630.694.3221

Show original content to download multimedia:

SOURCE Loftware, Inc.

Comments are closed.