How to Build an App for Your Business with a No-Code Experience
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Apps are a rising force in the world of commerce. In 2021 alone, consumers spent an incredible amount $170 billion on apps – up 19% year over year. Users spend approx. 87 percent of their time on mobile devices on apps, and unlike websites, which are usually free, many apps require purchases.
These statistics are not surprising considering the advantages of apps over web browsers. Apps are more user-friendly and visually appealing. Content adapts perfectly to different screen sizes, loads faster and navigation is more intuitive. Some apps can also use a device’s hardware, such as the accelerometer or camera.
Faster loading times are particularly important, given that 40 percent of website visitors will leave a site if it takes more than three seconds to load. Faster loading times also make checkout processes smoother than on a browser. For these reasons and many more, apps eat into website revenue. As JMango360 reports, 40.4 percent of all users buy more from a company after installing the company’s e-commerce app.
The apps are also reaching a previously untapped niche of customers. Websites cast a wide net and often reach the simply curious. For customers looking for richer, more interactive content, apps are much more effective. Young users are also more likely to use apps — twice as often as those over 45. It’s a valuable part of the market that you can’t afford to ignore.
That said, hiring someone to develop mobile apps is often not practical for small businesses. In these cases, there is another option.
Related: How to Build an App When You Can’t Code
Enter the Progressive Web App
A newer approach is to use a Progressive Web App (PWA). These apps have many specific advantages. They’re easy to create, share, and view, and organizations can use them for many purposes. They also offer automatic updates, instant downloads, and offline use. Also, unlike native apps, PWAs can be used on all devices.
Of course, PWAs aren’t the right choice for every small business – it depends on whether the app will use a device’s native functionality. For example, native apps can access a device’s Bluetooth connection or camera, but PWAs cannot. If you need extra security or extremely fast speed, a the native app might be a better choice.
Considering the business benefits of apps and the advent of PWAs, it seems obvious that small and medium business owners would rush to launch their own software. But sometimes finding a suitable developer can be difficult. And even if you find one, their fees may be too high for your budget.
Luckily, business owners can opt for a no-code solution to get the job done without breaking the bank.
Related: These $3 Million Apps Were Made By Non-Coders
3 tips for getting started with no-code apps
Before you start developing a no-code application, here are three steps that will help you succeed:
1. Be clear about the features you need for your app
Any worthwhile project should be carefully thought through from the earliest stages of planning and code-free development is no different. Think about the exact features you will need for your application, such as a drag-and-drop design interface, database integration, analysis and reporting features, scheduling capabilities, or e-commerce. Make sure to choose a platform that uses templates, as they will help you build an app quickly and visually, which is the most intuitive approach.
Also check if the no-code solution provides a way to extend the application using code in case you need a developer to modify it in the future. Nobody wants to have to start from scratch at this point, and many no-code solutions can also be low-code.
2. Choose the right no-code app builder
Be sure to check a platform’s website for pricing transparency. Ask yourself: can the platform grow with your business? Is it regularly updated? Which companies have already used the platform successfully? Questions like these will help you gauge the platform’s suitability for your needs over time.
When choosing a no-code app builder, look for platforms that offer the features you identified in the previous step. It can also help determine if you need a native app, such as when you need to use certain device features that a PWA cannot provide.
3. Create your fusion team
App development should never be done in isolation, so engage a wide range of stakeholders to get feedback on building the app. Create what’s known as a “merge team,” a combination of groups from across the organization to provide input into the development of an application for a specific function. For example, ByteDance, the company behind TikTok and other highly successful apps, has thus succeeded using Shared Services Platforms (SSPs) to foster effective teamwork.
With SSPs, ByteDance can support highly flexible and specialized teams to work on specific applications while calling upon centralized business, technology and operational functions for support. This allows the company to deploy people as needed from these teams.
Related: Build cross-platform apps for your business idea with minimal coding
Join the future without code
Apps are essential to business strategy these days, and with the availability of no-code solutions, there’s no reason not to have one working for your business. By doing a little homework, using a PWA solution, finding a platform that meets your business needs, and assembling a great team, you can build an app with little to no coding and capture a bigger share. Steps.
But don’t delay, the same option is available to your competitors. Luckily, getting started in mobile app development is easy. Before long, you’ll be enjoying the increased brand recognition and customer loyalty that comes with an app, without the massive expense associated with developing a native app.